27 January, 2017

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How to Start Media Agency Business?

How to Start Media Agency Business?
  1. Introduction
Media agencies advise companies on how and where to advertise, and on how to present a positive picture of themselves to the public. Primary services include advertising, public relations and other forms of media management.
Larger agencies may offer a number of services, while smaller agencies may specialize in internet, print media, radio, television, signage or other visual advertising media.
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You have option to play as large agencies or to start with small agencies. On other hand choose the mode on which you are going to provide services. For example either on radio or in newspaper or in television or on all at the same time
The advertising industry is a very dynamic industry. In the least, it has to keep pace with the changing markets and consumers. In the western markets, the industry is quite ahead where there is more experimentation in new media, newer shopping formats, new consumer interfaces and all of this is well integrated with the help of technology.


  1. Registration of business
The very first step for starting a business is to register your business as a legal entity. You have so many options for starting a business theses are as follows:
    1. Sole proprietorship
    2. Partnership firm
    3. Limited liability partnership firm
    4. Private limited company
    5. One Person company
At initial stage it would always be a better option to take small steps. So if you are interested in starting up business alone than sole proprietorship would be better option. On other hand partnership or limited liability partnership firm would be better if two or three persons are investing.
Private limited company or One Person Company is suggested at the stage of expansion of business. You can go for private limited company or One Person Company in case you have good source of investment.
Local business permit
Obtain a local business permit from your town hall, state tax certificate from your state's business regulatory office and federal tax identification number from the Internal Revenue Service. There are no special licenses to operate an advertising agency.


Few steps for digital marketing agency
    1. Create a company website: Even not just the website, you need Quality of the Content like most of the Popular Indian bloggers are doing that they start a blog from scratch and make the millions & then start a digital marketing agency for others.
    2. Create social media profile: Create Social Media Profiles of your Digital Marketing Agency or Company. Create the viral content on your social media and get the Hug Likes. In India there are lot of Facebook pages which start from scratch and today they have Millions of likes and working as digital marketing agencies.
    3. Apply for google certification and become google partner: When you sign up for Partners, you’ll get access to a range of benefits, including special events and trainings, industry research, certifications, and more.
    4. Pick up the program from freelancer websites in India: Start Picking up the projects from Freelancer Websites like Freelancer or Upwork or worknhire, True lancer and many more other website where you find the freelancer digital marketing projects from various big and start up clients.
    5. Work on strong content: Create a stunning blog on word press or blogger or anywhere and write the quality content on your blogs related to industry and submitted to off page. You can also use Guest Blogging, PDF, presentation submissions for Quality back links or feature on the industry related domains.
    6. Create landing pages with showcase projects: Create the landing pages and run the ad words campaign with the Email Marketing & get the leads and put some convenience points, past projects, live examples that why with you.
Few points to be consider while choosing print media
Publishing Industry is growing very fast in India. Publication of Books, Newspapers and Magazines are regulated by the Press and Books Registration Act, 1867. The Ministry of Information and Broadcasting controls the office of the Registrar of Newspapers for India and it is also responsible for framing rules under the Press and Registration of Books Act, 1867. So anybody willing to start a Newspaper or Magazine, Journals etc. will have to seek prior approval of RNI.
Advertising is an all-encompassing task that requires experience and creative skills to determine what type of advertising and message will work best for what is being sold. Confusing the matter even more is that small business owners are bombarded daily by advertising salespeople, each with the 'greatest offer.' Capitalizing on your advertising, marketing or public relations experience, you can create specialized advertising campaigns for small business clients that will directly reach their target market, stay within their budget and get the results they want.
Different modes of advertisement services provided by print media agency
  1. Brochures/ Folder/Catalogues: The custom-designed brochures and/or catalogues produce by you will distinguish your company and give you an advantage over your competition. The image that you present to your potential customers is the key to your brand’s success. An advertising agency knows what a well turned out brochure can do to a business.
  2. Direct mail campaigns: Direct mail is the high profit, low-cost advertising medium. Operating as an integrated advertising and marketing communications company, we have come to realise that by incorporating Direct Mail into your overall marketing campaign, you can target your customers one-to-one, while reinforcing your existing marketing efforts. It has the capability to reach to the maximum number of people and is the most reliable source of marketing for any ad agency today.
  3. Posters: Posters are the most used method to promote a brand, its events, launch, market ventures and ideas to the prospects.
  4. Packing: The first thing that your customers will see of company will be the product packaging. Make that first impression, last with a custom design that will capture their attention immediately.
Taxability
Service tax
  1. Media agency services are taxable under the purview of service tax. General exemption under service tax is:
Small Service Provider: Vide Notification No 33/2012-ST, dated 20.06.2012 – Exemption to Small service providers having taxable turnover of less than 10 Lakhs and providing services other than by way of under a brand name.


Income tax
  1. Circular No.4/2016 dated 29.02.2016 deals with TDS on payments by broadcasters television channels to production houses for production of content or programme for telecasting.
“It has been clarified in the Circular that in a situation where the content/programme is produced as per the specifications provided by the broadcaster/ telecaster and the copyright of the content/programme also gets transferred to the telecaster/ broadcaster, such contract is covered by the definition of the term ‘work’ in section 194C of the Income-tax Act and, therefore, subject to TDS under section 194C at 2%, rather than at a rate of 10% under section 194J as payment for ‘professional or technical services’.”


  1. Circular No.5/2016 dated 29.02.2016 deals with TDS on payments by television channels and publishing houses to advertisement companies for procuring or canvassing for advertisements.
‘‘It has been clarified through the Circular that no TDS is attracted on payments made by television channels/ newspaper companies to the advertising agency for booking or procuring of or canvassing for advertisements. This clarification puts at rest the litigious issue as to whether such payments/ discounts are in the nature of ‘commission’ and so, subject to TDS at the rate of 10% under section 194H.”
Growth of Media agency is directly proportionate to growth of Indian industry. Hence we can say that it is great business idea.   


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